How can we plann and manage your event? We are Corporate Event Planning and Management Company in Nigeria. We cover events in all states in Nigeria. Whether it is
Political Campaign, Corporate Events, Wedding, Burial Responsibility, Conferences and more, we help you plan and manage it.

 

Click to contact: Event Management Company in Nigeria

 

Event planning and management business could be a lucrative business in Nigeria as a country that has good population and the people like social functions but the success of it also depends on how well you meet your clients’ needs and get them satisfied. We discussed How to Start an Event Planning Business and many more.

What is Event Management?

In all areas of business, there are some terms you’re never truly sure you know the definition of. However, when it comes to event planning and management, the definition is easy. At its core, event planning & management is the process of planning and managing events. This is any type of event, whether hosted physically or virtually or hybrid.

Event Management is Event Planning

Event planning goes by many different names. Some event planners are called administrative assistants, some are called event coordinators, and others are called event technologists. What do all of these titles have in common? The individuals have some hand in planning an event. Whether the events are internal or external, large or small, in-person or virtual, they all have to be planned.

 

Perhaps you’ve been working in the events and meetings industry for several years and think that now is a good time to figure out how to work for yourself. Or maybe you’ve helped organize a few events in the past and feel that this could be your life’s passion. These are all good reasons to pursue this profession. But anyone who contemplates the fantasy of starting their own event planning business must follow some important steps before you even beginning to talk to clients.

 

What is Event Management Business?

Event planners and management company(s) are business that specialized on organizing public programms for individuals and corporate organizations.  They specialize in event management work with budgets, schedules, and vendors to create the best possible events for their clients. The events could be wedding ceremonies, political party rallies, corporate meetings and more.

Different Aspects of Event Management

Building the Perfect Event

Your event has a purpose from the beginning, which will drive content, speakers, and the venue. Next, it’s time to set up the basics. You have to build a branded event website that entices visitors to attendee your event. Nowadays, it’s easier than ever to build a beautifully designed website, just by understanding Event Website Basics. You can a professional website design firm that has good experience in Search Engine Optimization (SEO) in Nigeria or anywhere in the world.

Promotion Across Channels with Automation

If no one knows about your event, how will they contact you? That’s why promotion is so important. Check out The Best Ways to Promote Your Event for inspiration. Targeted email marketing is a great way to promote your events when you have a vast database. Other ways to promote? Social media continues to be one of the best free promotional channels and Search Engine Optimization (SEO).

 

Steps to Start an Event Planning Business in Nigeria

 

Register Your Event Management Business

For a business to be legitimate business in Nigeria, the business must register with Nigerian CAC. So, register your event Planning & Management Business with the government body. This will make your event business a formal and legitimate business that can do business with corporate bodies.

Gain Event Planning Skills and Experience

The long-term success of an event planning business will be based on the experience that the planner brings to his or her clients. That means, if you’re thinking about starting an event planning business, you should have a solid grasp as to what an event planner is, and make sure you have some solid skills:​

• Verbal and written communications
• Organization and time management
• Negotiation and budget management
• Creativity, marketing, public relations and more

It would also be helpful to obtain professional certification in the industry if possible.

Develop a Business Plan

Like every other business, starting an event planning business requires a business plan.

Because you decided on your market, you may be thinking this is a good time to share the news about what you can offer to the world. Not so fast. Starting your own business isn’t as glamorous as such fantasies.

The good news is that several resources are available to help. Expert in Business Plan provides some insights ​into business plan basics and walks you through the process. Some state chamber of commerce is a good resource place that publishes materials about writing business plans.

Determine Your Event Market

Okay, let’s say you’ve been working in corporate meetings for five years and are ready to create a business. The first thing to realize is that your strengths are in the corporate arena. A common error many planners make is to say that they are willing to coordinate all kinds of events, including corporate meetings, weddings, burial, political, awards night and more.

In Nigeria, you can offer a variety of event services but start with one and collaborate with other event managers. In time you may handle a full range of events, but initially recognize that there are distinctive differences between corporate, association, nonprofit and social events.

Define Your Event Planning Services

At this point, it is a time to think a little deeper and continue pondering what types of event planning services you will offer.

We recognize that many of you have probably already thought of this, but it’s important to stay focused on your core services. What’s your product? Who is your target market?

Will you offer full-service planning and execution on behalf of your client for venues, catering, production, speakers, gifts, transportation, lodging and more? Will you specialize in one particular aspect of the planning? What about communications services for event communications and more?

Establish an Event Planning Fee Structure

With services in mind, it’s important to determine your fee structure. Many independent and small event planning firms should be conscious of the various ways to cover their expenses and make a reasonable profit. After all, this will help keep you in business five years from now. Most event planners charge based on the following:

• Flat fee
• Percentage of expenses
• Commissionable rate

Secure Funding for Your Business

Each business owner vary on how he or she chooses to secure and source funds.

Most businesses require an operating budget, and it will be important to have access to a comfortable base of cash while establishing the firm. While it is possible to establish a business with limited funds, it is still important to have enough money to start your business and cover any living expenses while waiting to become profitable.

Most people start with personal savings before sourcing financial support from commercial bank.

Put in Your Best

In the Holy Bible, 1 Timothy 4:15 said “Be diligent in these matters; give yourself wholly to them, so that everyone may see your progress.” NLT

With your business model in place, an understanding of your services, a sense of how you will charge for your services with a developed business plan and target market. It is time to throw in all you have so as to get your best.

Delivering your service as promised is another key advice I want to drop as I rap up this post. DO NOT play with client satisfaction at any time. Don’t change goal post at the middle of the game. Always make sure you deliver on time and as agreed even when you are not making little or no profit

Remember these tools that will help you.
Create business cards, a good website, go for marketing, develop proposals and more.