In this article, we discussed the meaning of digital marketing tactics, who is a millennial consumer and marketing tactics to reach millennials.
Definition
Digital marketing tactics for reaching millennials are the actions your business will use to put strategy in motion and achieve the goals and objectives contained within it. They’re specific, actionable and determinate, and often, they’re rather rapid period. They are the specific actions you’ll take to implement your marketing strategy.
Millennials are the people born from 1981 to 1996; are perhaps the most important generation the nation has seen since the baby boomer. The millennials are the first generation to have access to computers, cell phones, and smartphones from a young age. As young adults, they were the target consumers for social media and streaming entertainment. They use social media to keep up with friends (using websites such as Facebook and apps such as Instagram and TikTok on their phones). Millennials, however, are not just passive users of technology. They are some of its main drivers. Mark Zuckerberg perhaps one of the most famous millennials, grew Facebook from a college manual into a powerful and important social networking website over the course of 10 years.
Millennials consumers: are the people who research online, test products in stores, and seek out honest reviews before making a decision to buy.
Digital Marketing Tactics for Reaching Millennials consumers
Here we talked about the millennials and how they fit into the digital marketing world.
Be mobile friendly.
- 68% of Millennials say they desire to use their mobile device to a laptop or desktop computer.
- 87% of Millennials admit to never being without their phone.
- 78% spend more than two hours a day texting, browsing, talking, tweeting and — more importantly for businesses — shopping, banking and more.
- 14% wouldn’t do business with a company that doesn’t have a mobile site or app. mobile is the new laptop for Millennials.
- Millennials extensively research businesses and organizations online before they connect with them in person or place an order.
. Use video. is another digital marketing tactics for reaching the millennials consumers
- 85% of Millennials find product samples helpful.
- 80% consider video content when researching a purchase decision.
- Millennials are 150% more likely than Baby Boomers to contrast shop with video while in-store.
Take a page from online stores such as Zappos, ASOS, and Toast, which use short videos to describe products. Consumers use the videos as a vehicle to get a realistic view of the product. Plus, as an added bonus, 66% of consumers will watch an information-intensive video at least twice according to Internet Retailer.
. Be a presence on social media is another tactics for reaching millennials consumers
- 76% of Millennials follow companies or brands on YouTube.
- Nearly 50% follow companies or brands on Twitter.
- 84% of Millennials follow companies or brands on Facebook.
- 40% follow on Instagram.
It’s not enough to have a Facebook page or a Twitter handle. You have to a presence on social media and that means spending time relating with your followers and learning about what interests them.
Create immediate and usable content.
- 69% of millennials find customer testimonials helpful
- 2 in 3 millennials lose interest in a video if it’s too promotional
Millennials want to know that you know them. Think buyer personas so you can create content written specifically for them.
Millennials are also great at ignoring inappropriate marketing. They have neither the time nor the feeling to read material that just talks about your product.
Consider an App.
A 2013 Compuware review of more than 3,500 global defendants showed that 85% prefer mobile apps over mobile websites, primarily because apps are more suitable, faster, and easier to direct. Millennials love apps that improve their lives.
Millennials care what other Millennials think about an organization.
This generation cares about what other Millennials think about an organization and prefers to patronize brands that their peers have previously assessed.
Millennials prioritize brand authenticity over traditional advertisements.
Millennials don’t respond well to disturbing, commercial marketing tactics. According to Crowton 1%of millennials measured say a compelling advertisement convinces them to trust a brand or organization. While information-based, outbound marketing tactics may be successful in advertising to older generations, Millennials support brands that have demonstrated they are a reliable source that can be trusted. Building relationship with Millennial consumers takes time and strategy, but the results are well worth the effort.
Millennials place value on values.
Millennials like to support a cause in pretty much everything they do. Shopping isn’t just shopping to Millennials – it can be an opportunity to stimulus the world for good through their support. In addition, corporate responsibility is an expectation for the Millennial consumer. This double-bottom-line mentality can present a wealth of opportunities to organizations that have a social responsibility element to their operation. Consider positioning your brand as an instrument of change that’s dedicated to making the world a better place. Organizations that want to connect with Millennials should emphasize their values and ad campaigns – an example is demonstrating the company’s obligation to diversity, environmental, and sustainability practices.
In conclusion: The most important things in Millennial digital marketing are to understand that Millennials are looking for relationships. If you want their corporate, think in terms of building a supportive relationship with them. Be helpful in all things. Show how your product will improve their lives. Most of all, be sincere, and they will respond.