In this article, we discussed how to optimize YouTube videos, we explained how this increases traffic circulation.
YouTube has 122 million daily active users, and 500 hours of content gets uploaded to YouTube every minute. That’s some rapid rivalry; naturally, not every video stands out. Still, that doesn’t mean you can’t take action to increase your circulation. In this article, we’ll look at how to optimize your YouTube channel to increase traffic.
Let’s start with a short explanation.
Optimization: is the process of making something as good or effective as possible. It is also an act, process, or methodology of making something (such as a design, system, or decision) as fully perfect, functional, or effective. This is a process of finding the best possible solution to a problem, to write or modify (a computer program) to achieve maximum efficiency in storage capacity, time, cost, etc.
YouTube: is a video sharing service where users can create their own profile, upload videos, watch, like and comment on other videos. This is also a website designed for sharing video. Millions of users around the world have created accounts on the site that allow them to upload videos.
YouTube Video Optimization: means the strategies and techniques used to increase the visibility and engagement of your channel.it is also a process that helps users find your video content on YouTube. It includes using keyword research and increase rank higher in you tubes search result. it is the process of marking improvement in order to maximize your videos engagement.
Posting isn’t enough. You need to optimize your content if you want more people to see it, here is how you can optimize your videos for YouTube.
Do your Research
Research your topic before you start creating. Before you set up your lights, before you plug in your microphone. Search for the topic you’re looking to create content around. Are people interested? What questions do people have that you can answer? What’s the content gap you’re going to fill? This information will determine your SEO strategy.
Pick your Keywords
What information are your likely audience looking for? What are they typing into the search bar? A little keyword research will help you craft your topic.
Think long-tail
Get specific. Think about what your ideal viewer is really looking for. Instead of “San Diego Zoo” target something like “what to do at San Diego Zoo.” Instead of “makeup,” think “smokey eye makeup how to.” Look for the sweet spot of high traffic and low struggle. Avoid wide, single word key expressions.
Check the Overall Score
Look at the Overall Score in Tube Buddy Keyword Explorer to see how well a certain keyword will perform. The Weighted Score takes into consideration your channel’s size and average views per video. The Unweighted Score doesn’t account for that information and is more general. Look at the Weighted Score for the most correct guess for your channel exactly.
Green Means Go
Keyword Explorer makes YouTube video SEO as easy as it can be. Research with different keywords and key phrases. Use the Weighted score specifically. It balances how many people are searching for a given keyword and how heavy the competition is. This is the best gage for how your key phrases will perform. Move the gauge into the green and you’re good to go.
Be Consistent
Keep targeting the same keywords and key expressions. The more you cover one topic, the more authority YouTube, Google, and other search engines accept you have. Save keywords and key phrases to your Tag List in Tube Buddy Keyword Explorer.
Save That for Later
You won’t always be ready to roll on a new video idea when it hits you. If the keyword data says it’s a good topic, save it to your Tube Buddy Video Topic Designer. Next time you’re trying to figure out what video you should create, you have an idea at the ready.
Prioritize Title, Description, Tags
YouTube prioritizes three main pieces of metadata when understanding and recommending a video in search. First is your video’s title. Next, it’s the video description. Third is the tags. Spend YouTube search optimization efforts accordingly.
Go for an Exact Match
Include that exact search phrase you’re targeting in your title. Tube Buddy Title Generator makes this easy. Include the same words in the same order. For example, if we’re targeting “San Diego Zoo Bus Tour,” “My Bus Tour of the San Diego Zoo” isn’t the best title. Simply restating to “My San Diego Zoo Bus Tour” will net better results. Using the exact term will ensure YouTube connects our video with the phrase we want to target.
From Left to Right
YouTube reads titles like Westerners read English. Left to right, in order of importance. So, get your exact match key phrase in there as soon as possible. Don’t stuff it in at the end.
Split The Title
When optimizing your YouTube videos for search and for human readers, splitting the title into two parts can help. Get your key phrase in there first, then add context and induce the viewer to click through and let them know what your video is all about.
Use Dividers
You can separate your title to help make it easier to read using a few different types of dividers.
Common YouTube Title Dividers
: (colon)
| (vertical bar)
– (hyphen or dash)
> (greater than)
* (asterisk)
YouTube reads right through a divider when looking at a title. So, a title like “San Diego Zoo | Bus Tour Information” hits our “San Diego Zoo Bus Tour” key phrase perfectly. You can use just about any divider you like but be reliable. That’s not a YouTube SEO tip but rather a style point.
Key Info Up Top
YouTube focuses on the first 200 characters of your description… and so you should too. Get your exact key phrase in there early. Get as much SEO info up top.
Don’t Keyword Stuff
We’ve all seen titles and descriptions with keywords stuffed in. It’s obvious and as a viewer (or a shopper, looking at you Amazon resellers) it’s a turn-off. YouTube search knows this too and will penalize videos that stuff in keywords. Rephrase your title and keyword phrase naturally into the first 200 characters of your description. For example: “Join us as we take the San Diego Zoo Bus Tour and fill you in on what you need to know.
Choose Your Tags Carefully
You can reuse tags on YouTube, but you need to make sure you’re including new tags for each new topic too. Restate what your title is trying to get across in different ways in the tags while staying as close to the original key phrase as possible.
Go Crazy With (Relevant) Tags
YouTube allows up to 500 characters in tags. Use them! Get as many relevant tags as possible in the tag field. Only use tags that are relevant to your video and your channel though. Irrelevant or off-topic tags will do more harm than good.
Don’t Ignore Your Channel Page
Optimizing videos for YouTube search is important. Don’t sleep on your Channel Page though. Spending a little time on your channel page can help your channel blow up.
SEO can be challenging, but using tools like Tube Buddy can give you ways to find more correct keywords, and can help you in YouTube search and be discovered.
Conclusion
Give your YouTube channel the upper hand and easily optimize for more views, more subs, and more of every system of measurement that matters. When optimizing your YouTube videos for search and for human readers, splitting the title into two parts it can help. Ensure you research your topic before you start creating.
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