In this article, we discussed the meaning of podcast production and marketing, the types, we also talked about the phases of it.
Definition
Podcast production is the process of planning, recording, and editing a podcast, while podcast marketing is the process of promoting and advertising it attract and engage listeners.
Podcast marketing
The goal is to increase the visibility of a podcast and create a community of engaged followers: Some strategies include:
Using social media
Optimizing the SEO
Collaborating with others
Submitting the to directories
Reaching out to influencers
Creating a website
Using email marketing
Here are some types of podcasts and podcast production:
Narrative : These tell stories about people, businesses, or brands, and often include interviews, music, and sound effects.
Interview : A popular format where hosts invite guests to discuss relevant topics.
Co-hosted: Two hosts have a conversational back and forth to keep listeners engaged.
Solo: One person talks to the audience about a subject or theme relevant to their experience or career.
Branded video podcasts: Can be a source of content for other marketing channels, such as social posts, newsletters, and articles.
Hybrid : it can mix and match formats to create their own style. For example, it might host a monologue-style and occasionally interview guests.
Full-service podcast production: An agency that provides everything from creative to production to promotion.
What are the three main phases of podcast production?
pre-production (planning and preparation)
production (recording)
post-production (editing, publishing and distributing it.
it involves planning, recording, editing, and publishing. it is a strategy to promote and to attract new listeners and engage existing ones. Some strategies for both podcast production and marketing include:
Planning
Define goals, identify the target audience, and create content that resonates with them
Recording
Use high-quality equipment to record audio
Editing
Use free software like Audacity or a paid app like Descript to edit the recorded audio
Marketing
Use strategies to promote such as:
Getting on directories
Using social media
Cross-promoting on other podcasts
Creating a website
Starting a mailing list
Using email marketing
Publishing episodes on YouTube
Running contests and giveaways
Creating a trailer
Optimizing the SEO
The goal of is to build a loyal listener base and grow, influence and success.
Conclusion
podcast production is the process of planning, recording, and editing , while podcast marketing is the process of promoting and advertising to attract and engage listeners. it is the strategies and tactics used to promote and advertise and to attract more listeners and engage the existing audience.