In this post, we talked about the meaning of SEO, what is SEO mistake, and how to avoid it.
Definition
SEO stands for “search engine optimization.” It is the process of improving your website to increase visitors from Google, Microsoft Bing and other search engines, whenever people search for:
Products you sell.
Services you provide.
Information on topics in which you have knowledge or experience.
This is also about helping search engines understand your content, and helping users find your site and make a decision about whether they should visit your site through a search engine.
SEO Mistake
Some common SEO mistakes include targeting the wrong keywords, not matching your content with search intent, under-optimizing meta data, not having a mobile-optimized site, and ignoring technical SEO.
Common SEO mistake
Slow Site Speed is a SEO mistake to avoid
Slow site speed can deter people when they try to access content on your page. Unavoidably, slow site speed will cost you hard-earned SEO circulation. Having devoted your time and efforts to drive traffic from SERPs is basically futile if the page takes too long to load.
Bad Reviews on Google
When it comes to having review about a brand or a service, one can expect both positive and negative ones. Nevertheless, the total number of reviews increases the social proof for your business and donates to localized search ranking factors. While positive reviews advance the reliability of your website, having only positive reviews makes it look very doubtful. At the same time, several customers expressing displeasure about your website can even drive away traffic.
Faulty Google My Business Verification Code
Encountering issues with the verification PIN you receive for your Google My Business account is a pretty common problem.
Lack of Location-Specific Pages
According to a goggle report search involving of location-specific keywords and “near me” have seen a rise, especially with mobile users. Between 2013 to 2017, for example, there was a growth of 900 percent growth in mobile searches for “. near me”. Moreover, 76 percent of people who use their mobile device to search for something nearby visit the related business within a day, and around, and 28 percent of those searches result in an acquisition.
Duplicate Content
Duplicate content refers to content that is either similar or identical to other content on your site. Although Google does not impose penalty to duplicate content it is very likely to affect the ranking of the webpages. As search engines rarely show the same version of two content in the SERPs, it chooses the one which seems more relevant to the readers.
Broken Images and Missing Alternative Texts
Substitute tags, or alt tags, are HTML attributes of images that help describe the content. With regard to on-page SEO problems, alt tags need to be addressed. There are examples when the image component on your website does not render well due to inappropriate filename, incorrect file path, or the wrong extension used. In these cases, an alt tag for the image will describe its contents and functions on the page. It also reinforces the desired keyword by helping flatterers understand the information on the page. Broken images or missing alt tags are common errors made.
Outdated Content and Information on Site
The old content on your website can struggle down your site’s specialist. There are a lot of search results found on the SERP for a particular enquiry, but not everything is appropriate to the readers. If the search engine finds that your content is outdated or irrelevant, your site will get filtered out. You will, in a way, be wasting your site’s crawl payment on crawling and indexing pages that are no longer relevant. It can even cost you the traffic leading to your site as the bounce rate for such pages could extremely increase.
Not Optimizing Your Website for Mobile
Living in a mobile-first world now, many users rely on mobile devices rather than computers. There are several advantages to having mobile friendly website as they make up more than half the search results on Google. At the same time, you will likely lose viewers if your page is not optimized for mobile. If you haven’t made use of this feature, then your site is also missing out on the most advanced types of design.
Contact Form Isn’t Converting is a SEO mistake to avoid
According to fromisimo only 49 percent of the 1.5 million visitors who see a form fill it out. Moreover, only 16 percent of those viewers complete it. There are several reasons why contact forms don’t turn into conversions, including:
Too many forms fields
Unclear or non-functioning submit button
Too few or too many options in the dropdowns
Broken Links
When workers access your site through a search engine and come across a 404 error, it leaves a bad impress. The broken links on your website will even cost your creeping budget, or how many times Google bots will crawl your page in a given timeframe. When search bots encounter multiple broken links, they will move to other websites, leaving some of your important pages neither indexed or crawled. It also has a negative impact on your page’s domain authority.
READ: The Importance of Keyword Research on SEO