In this blog, we discussed the meaning of social media, engagement tactics, we also talked about the meaning of social media engagement and how to boost your social media in order to increase engagement.
Definition
Social media is a collective term for websites and applications that focus on statement, community-based contribution, interface, content-sharing and partnership. People use social media to stay in touch and cooperate with friends, family and many publics. websites and applications that enable users to create and share content or to participate in social networking. forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content.
Engagement Tactics is an approach to marketing that adopts brand loyalty, customer retaining, and more connections that can make sales happen. Engagement presentation is all about putting your customer at the center of the experience, and designing opportunities that create that two-way interaction.
social media engagement
is when an individual interacts with your brand’s social media account. And it can come in many different ways such as;
Likes
Follows
Shares
Comments
Retweets
Click-throughs.
When a customer engages with you on social media, it allows you to understand them better and build a relationship with them. Answer their questions, respond when appropriate and go out of the way to provide exceptional service.
Ways to boost your social media in order to increase engagement
Post Interesting Content
This seems like a no brainer, yet it’s forgotten all too often. There are no excuses: the most shareable content is naturally high-quality content. If you focus on boring topics and don’t put in enough energy and time into research or content creation, you cannot expect others to become engaged. Content comes in all shapes, sizes, and topics. The best content is exciting and educational. And it can be easy to look at others’ work and judge it. But it can be another thing to have to create your own work. Tools like an infographic maker or flipbook maker are great.
Create Emotional Headlines to Boost Shares and Click-throughs
The headline you use will determine whether or not somebody reads your post, subscribes or buys your product. That’s why you need to put the effort into making headlines.
A great headline goes straight to the point of your content. Don’t try to be fascinating or smart. Clear headlines don’t mess around with words, so get right to the point.
Use Emojis
They are everywhere these days. Our passion started with texting and has settled towards social media and even email. Emojis are being used each day both in and out of social media. And, in 2020, they are hard to ignore. They are present in every form of communication. From texting to social media.
Incorporate Images into Your Posts
Despite the popularity of social media, many brands are still struggling to produce leads. If you put your energy into producing and executing well-crafted visuals, users will start recognizing you as an appreciated source! One study found that images can lead to an 85% interaction on Facebook. Though when used, visuals can counterpart and improve your content, catch the interest of new readers and boost your chances of being found gradually.
Increase Posting Frequency
Since it’s 2020, you can leave behind all your thoughts about how often you should be posting on social media Instead, it’s key to focus on quality over quantity! You could post 50 times a day, but if the content shared does not connect with the audience, and they’re not engaging, the posts will become forgotten.
Use Humor
Can you remember something funny? Humor can go a long way with social media. But many brands are doubting Thomas about using it.
Curate Others’ Content Let’s be honest
Coming up with new content to keep your social media followers engaged is not an easy task. And the ability to feed your audience with content is more important than ever before.
Use Hashtags
Hashtags have taken over the world of social media. Who can forget that time where we all deserted ice over each other to raise money for ALS? The #IceBucketChallenge was a successful social media campaign. The big reason the #IceBucketChallenge was popular because people love to post content of themselves doing good on social media and the challenge resulted in positive results.
Use Memes and GIFs
In a society when many skip posters as much they can, B2B marketing, with humor or pop culture, can help engage your audience. Still, B2B marketers are usually hesitant to use memes/GIFs in their content.
Respond to All Comments
To help boost engagement, you need to be social. When your audience sends you a message or leaves a comment, they are giving you a chance to talk to them.
In conclusion: social media is not going to update itself to the needs of people and the viable market space. You have got to put in the time and effort, if you want to be successful on social media.