In this article, we discussed the definition of video, meaning of video content marketing, how to make it. We also talked about its importance and strategies.
Definition of video.
Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. Video was first developed for mechanical. It is made digitally or on videotape.
Meaning of video content marketing
Video content marketing
Video content marketing: is when brands produce video content to increase their profile online. Video is usually available on either YouTube or a social network, even though it can also come in the form of webinars, courses, live videos, or self-hosted videos.
This is a new marketing strategy that accepts the code of producing and sharing appropriate and reliable video content with your targeted group to obtain motivating, captivating, and capable principals.
In today’s digital marketing world, you must pay attention to how your videos rank, how many people follow you, and how many people watch your videos or read your blogs; because many people prefer time-saving methods to read, shop, or visit before taking any action
Marketing video
Video marketing is describing the use of video content to promote or inform listeners, addressees about your brand and products. Producers can use video across a diversity of digital stations and presentations, including their own website, social media marketing, programmatic advertisement, and more.
How to make marketing video content
know what you are directing
Except you have a fair idea about the viewers, how will you create the best marketing video?
Once you figure out the audience, then you have a more challenging task to decide ‘What’ are you offering them through the video? The rule of thumb is keep it crunchy and clear. A single marketing video should carry an easily understandable single message. Depending on the audience, you can make it funny, sensitive, or whatever best suits them.
Creating a story
Create a marketing video that compels your audiences to look forward for your product and services. Don’t weave the video around the sales, make it more expressively connecting with a story. When you hit their emotions, it creates the need to look for more in your video.
The video should always hold a message that even touches the heart of a watcher who might not even need the product. Customers’ desire should be created through a story and it’s important to include a call to action at the end for producing leads.
No one likes boring video
Don’t make your videos too serious that your audience would choose to skip it after the first 5 seconds.
We know you have a story, something important to convey. But, how about making a marketing videos that arouse some demonstrative response.
If nothing seems possible, add comedy and make them laugh. If you think B2B audience are too serious, then you are wrong, because they too have sentiments to get your message and react.
Be friendly with mobile operators
Gone are the days that video content was spent on PCs or TVs; this period of mobile devices needs your marketing videos to be mobile friendly. Video streaming sites and video sharing platforms like YouTube have transformed to responsive edges.
So, your video should be compatible to run on a mobile device regardless of the screen size. The viewership grows 100-fold every year.
Make it short
Create marketing videos that convey the message within the shortest time span. People are too busy to wait for the marketing videos tag line to appear, the quickly skip to a new site and watch a new video.
Keep the video crisp and pure and leave a lasting impression in their mind, let them think and guess to try the product/service you pitch in the video.
Attract your audience
Your content seems boring? Don’t worry about that. A boring story can become interesting when you add fun and humor to it. Include music, cartoon, first hand knowledge, time-lapses, and most of all let the viewer relate to it, as if it is happening to them or cantered around them.
Rethink the title
Don’t think that ‘What’s in a name?’ A name or title for your business video can stimulus the way it will be searched over the internet or attract audience.
Be Educational
Surprisingly 65% of people watching your video learn things visually. Well! When you want to surprise your mom with a handmade card, you will click a ‘YouTube’ video to guide you, not a written manual.
Use best video editor
Once you have taken care of all the above-mentioned parts to be reserved within your marketing video, you should pick the best video editor software to do the real job.
Important of video content marketing
Video marketing’s probable to engage your clients and create brand consciousness is now unequaled. That’s predictable since an astounding 73%of customers prefer learning about a brand through video. And to further support this figure, consider this. More than 90% of businesses now use video as a marketing tool.
Videos Reach Far and Wide
Let’s face it: As a marketer, you want your message to reach many people. How do you guarantee that happens? By using digital marketing tools that appeal to your aim viewers. One such tool is video.
Videos Increase Conversions and Sales
All the traffic in the world won’t do your brand any good if it doesn’t convert.
And customers are now more careful with their hard-earned cash. And are gradually picky about what they buy. So, to stay competitive and increase conversions and sales, your brand has to show its worth. And what’s a better way to do that than with a proven and tested tool like video?
Adding Videos Boosts Your Seo Strategy
When you include videos into your product’s content strategy, you are not only liability it for your potential customers. You’re also leveling up your SEO efforts in one fell dive!
Search engines like Google consider content with videos more engaging and valuable for users.
Videos Boost Social Media Engagement
You can leverage social media to promote your brand.
But, to get the likes and shares going, you must fill it with content that resounds with your target audience. And with videos, you can do just that!
Approximately 60% of social media users prefer engaging with content containing short-form videos.
Video Arouses Emotional Connections
The biggest driver of any buying decision is feelings. So, merging facial expressions, movements, and even color in videos makes it easier for users to connect with your brand. This is an evolutionary attribute.
Video content marketing strategies
let’s talk about how you go about starting that video content strategy
Establish your goals
As with any content strategy, goals come first.
Why do you want to start video marketing? What are you hoping it will achieve? What are your video marketing goals?
So are goals like:
I want to increase user time-on-page by 1 minute by the end of the year.
I want to grow our number of YouTube subscribers to 150 by Q2.
I want to expand social media engagement (boosting a certain number of comments and views) on Facebook in Q3.
I want to increase SQL opportunity to close-won conversions by 3% by incorporating videos geared to sales enablement.
As always, SMART goals are where you start. What exactly are you hoping to get out of your video marketing plan?
Remember that a few of these goals might apply to your video marketing strategy. It’s okay to have multiple goals so long as you:
Know how to measure your progress toward them, and
Have the capacity to develop videos that help you move towards each goal.
Identify your audience
Now that you know why you’re doing video marketing, now you need to know who your videos are for.
If your goals are sales-related, then your audience is your SQL buyer personas.
If your goals are imprinting or inbound marketing related, your MQL buyer personas are your audience.
Settle on a budget
This is the last big question to answer before we start getting into the fundamentals of building out your video marketing strategy.
your video marketing budget will determine a lot of things, from how many videos you can produce to who will be developing and editing those videos.
It’s important to know that you don’t need a huge budget to start video marketing.
Decide how you’ll make your videos
As I was saying — your budget will dictate how you make those videos. Whether you’re filming on your phone or coordinating with a video production company, it’s important to make a decision.
This decision helps determine your process. For example:
If you go with a video production company
You’ll need to coordinate with them to determine a schedule.
You’re probably best-off batch-producing a few videos at a time when you have the professional crew you need on-site.
You’ll need to establish a timeline for production, editing, and promotion.
You’ll need to determine a location.
And you’ll have to work with the production company to work through your topics, storyboarding, and more.
If you go with in-house video production
Develop a video content strategy calendar
At this point, you’ve done all of the setting up. Now it’s time to get down to the strategy part of your video marketing strategy.
Why a content calendar? Because one of the easiest, most common traps for any company to fall into is the one-and-done trap. You decide you’re going to prioritize video marketing, you get your team together, make one video, and then it never sees the light of day. Or, you get that one video out, but never have anything to follow it up with.
Determine your promotion platform(s)
Now that you know what you’re going to create, you can identify where to promote it.
Creating a video is one thing. Putting it out into the world is the step that’s actually going to get you the results you’re looking for. It’s important to identify the right platforms for each video you create. Some of the most popular video platforms include:
Your website (it’s the only platform you actually own, after all!)
YouTube
TikTok
Threads
The platforms you choose will depend on your ideal audience and the type of video you’ve developed. For example:
If you’re developing a short video on a fun company outing, Instagram Reels or TikTok is probably the best bet.
If you’re developing an informational video specifically for B2B buyers, LinkedIn is likely your best bet.
If you’re really not sure where to start, pick one platform and start growing a following there. You can always repurpose existing videos for other channels once you get a better handle on the process.
Identify key metrics to measure the success of your video marketing strategy
Okay, at this point, we know why you’re investing in video marketing, we know what kind of videos you’re making, who you’re making them for, and where you want to put them. For example, if you wanted to increase YouTube subscribers, measuring the traffic a video is driving to your website isn’t the most relevant system of measurement to track. Instead, you’d want to keep an eye on that subscriber number.
If you’re interested in increasing engagement, then you should be measuring likes, shares, and comments, rather than views and reach.
Conclusion. Video marketing is now one of the important tools for brands looking to increase their reach. That’s because videos are more engaging and reach far and wide. This helps in boosting conversions and sales. Creating a video is one thing. Putting it out into the world is the step that’s actually going to get you the results you’re looking for. It’s important to identify the right platforms for each video you create. Remember, any video marketing strategy is a work in progress.